How do I add UTM parameters to a short link?

Last updated: November 5, 2026

Add UTM parameters to a short link when you want to track campaign traffic in an external analytics tool. Whippy appends the configured UTM values to the destination URL.

Before you start

  • Create or open the short link you want to configure.

  • Confirm the destination URL supports UTM parameters.

  • Prepare consistent UTM values for source, medium, campaign, content, or term.

Steps

  1. Go to Campaigns.

  2. Open Links.

  3. Go to Short Links.

  4. Create a new link or select an existing short link.

  5. Open the link settings.

  6. Enter the UTM values you want to use, such as UTM Source, UTM Medium, UTM Campaign, UTM Content, or UTM Term.

  7. Save or create the link.

  8. Use the short link in your campaign.

Tips

  • Use consistent UTM naming across campaigns.

  • Avoid spaces in UTM values; use hyphens or underscores instead.

  • Test the redirect before sending a campaign.

  • Review UTM performance in your analytics platform.

Troubleshooting

  • UTMs do not appear after redirect: Reopen link settings and confirm the fields were saved.

  • Analytics are not capturing UTMs: Verify your external analytics tool is configured correctly.

  • The link cannot be saved: Check required fields and remove invalid characters.