How do I view campaign analytics?

Campaign analytics show how a completed campaign performed, including delivery, engagement, link clicks, responses, and unsubscribes.

Before you start

• The campaign must be completed before full analytics are available.

Steps

1. Open Campaigns.

2. Select the Completed tab.

3. Open the completed campaign you want to review.

4. Review the analytics tabs to understand campaign performance.

5. Use tabs such as All contacts, Delivered, Not delivered, Responded, Unresponded, Link clicked, Link not clicked, or Unsubscribed to focus on a specific result group.

6. Open individual contact rows if you need contact-level context.

Tips

• Compare delivered and not-delivered contacts to understand delivery quality.

• Use responded and link-clicked tabs to measure engagement.

• Review unsubscribes to identify whether message volume or content needs adjustment.

• Use analytics findings to improve future audience targeting, timing, and message content.

Troubleshooting

• If analytics are missing, confirm the campaign has completed.

• If many messages were not delivered, review contact data quality and delivery errors.

• If engagement is low, test different targeting, timing, or message copy in a future campaign.