How do I track link engagement in a campaign?

Last updated: November 5, 2026

Campaign link tracking helps you see which contacts clicked links in a completed campaign and which contacts did not. Use these engagement views to measure performance and plan follow-up.

Before you start

  • Use a campaign that has finished sending.

  • Make sure your campaign message included tracked links.

  • Review delivery metrics alongside link engagement for better context.

Steps

  1. Go to Campaigns.

  2. Open the Completed tab.

  3. Select the campaign you want to review.

  4. Open the campaign analytics or detail view.

  5. Select Link Clicked to view contacts who clicked at least one link.

  6. Select Link Not Clicked to view contacts who received the campaign but did not click a link.

  7. Use the results to plan targeted follow-up or reporting.

Tips

  • Follow up with link clickers when they show buying or engagement intent.

  • Use the not-clicked audience for reminders or alternative messaging.

  • Compare link engagement with delivery and response rates.

  • Use bulk actions when following up with a filtered audience.

Troubleshooting

  • No contacts appear under Link Clicked: Confirm the campaign included tracked links.

  • The not-clicked list seems too large: Review delivery rates and message visibility.

  • Analytics are not loading: Wait for campaign processing to complete, then refresh.