How do I review campaign analytics in Whippy?

Use campaign analytics to review delivery, responses, clicks, and other performance results after a campaign completes.

Before you start

• Wait until the campaign has finished sending before relying on final analytics.

• Open the completed campaign you want to review.

• Decide which performance metric or contact group you want to inspect.

Steps

1. Open Campaigns.

2. Select the completed campaign you want to review.

3. Click View results or open the campaign analytics view.

4. Review summary metrics such as delivery, responses, and link clicks.

5. Open the relevant result tab, such as Delivered, Not Delivered, Responded, Unresponded, Link Clicked, or Link Not Clicked.

6. Select contacts from a tab if you need to take follow-up action.

7. Export or use available bulk actions when needed.

Tips

• Use analytics tabs to focus follow-up on the right contact group.

• Refresh analytics after a recently completed campaign if results are still updating.

• Use link-click metrics only when link tracking was enabled for the campaign.

Troubleshooting

• If analytics are not showing, wait until the campaign finishes sending and refresh the Completed tab.

• If link-click data is missing, confirm the campaign included tracked links.

• If expected contacts are missing from a tab, confirm the campaign completed and the contact belongs to that result category.