How do I create a custom tracked link?

Last updated: November 5, 2026

Create a custom tracked link when you want to share a URL in messages or campaigns while tracking engagement and using branded link settings.

Before you start

  • Prepare the destination URL you want contacts to visit.

  • Decide whether the link will be used in a conversation, campaign, sequence, or standalone share.

  • Prepare any UTM parameters or social card details you want to use.

Steps

  1. Open the link tracking or links area in Whippy.

  2. Create a new tracked link.

  3. Paste the destination URL.

  4. Add a clear link name or description.

  5. Select a tracking domain if prompted.

  6. Add UTM parameters if needed.

  7. Customize social preview details if available.

  8. Save the tracked link.

  9. Copy the tracked link and use it in your message or campaign.

Tips

  • Use clear descriptions so teammates know where links point.

  • Use consistent UTM naming for reporting.

  • Test the tracked link before sending it broadly.

  • Use branded domains when available to improve trust.

Troubleshooting

  • If the link does not save, confirm the destination URL is valid.

  • If the preview looks wrong, update the social card details and test again.

  • If tracking data is missing, confirm the tracked link was used instead of the original URL.