How do I filter campaign analytics?

Last updated: November 5, 2026

Use filters in campaign analytics to narrow completed campaign results and analyze specific contact behavior.

Before you start

  • Open a completed campaign with analytics available.

  • Know what behavior or contact property you want to analyze.

Steps

  1. Open Campaigns.

  2. Open a completed campaign.

  3. Select View details or open the analytics page.

  4. Select Add filter.

  5. Choose Advanced filter.

  6. Select the resource you want to filter, such as Contact, Campaign contact, or Contact message.

  7. Choose the property you want to evaluate.

  8. Select the comparison option, such as is exactly, contains, does not contain, or is not exactly.

  9. Enter the value you want to filter by.

  10. Add more conditions if needed.

  11. Choose whether conditions should use AND or OR logic.

  12. Apply the filter and review the updated results.

Tips

  • Use AND when contacts must match every condition.

  • Use OR when contacts can match any condition.

  • Combine analytics tabs with filters for more precise segmentation.

  • Review the filtered contact list before taking bulk actions.

Troubleshooting

  • If no results appear, remove one condition at a time or broaden the filter.

  • If unexpected contacts appear, check whether the filter uses OR instead of AND.

  • If a property is missing, choose a different resource.