What is link tracking?

Use link tracking to measure when contacts click links you send through Whippy messages, campaigns, or shareable tracked links.

What link tracking does

• Creates tracked versions of URLs.

• Records link clicks.

• Supports campaign and message engagement reporting.

• Can use branded domains when configured.

How tracked links behave

• When you send a URL in Whippy, the system may convert it into a tracked link.

• When the recipient clicks the tracked link, Whippy records the click and redirects them to the destination URL.

• Shareable tracked links can be reused outside Whippy.

• Message-specific tracked links may be generated per contact and conversation.

Tips

• Use complete URLs that start with http:// or https://.

• Use branded domains when available to improve trust.

• Test important links before sending them broadly.

• Use clear link descriptions and consistent UTM parameters for reporting.

Troubleshooting

• If clicks are not tracked, confirm the tracked link was used.

• If a link uses the wrong domain, check the selected or default tracking domain.

• If a destination does not open, test the original URL.