How do I track campaign link clicks?

Use campaign link tracking to see which contacts clicked links in completed campaign messages.

Before you start

• Enable link tracking before sending the campaign.

• Wait until the campaign is completed before reviewing full link tracking results.

Steps

1. Open Campaigns.

2. Select the Completed tab.

3. Open the completed campaign you want to review.

4. Open the campaign analytics details.

5. Select Link clicked to view contacts who clicked a tracked link.

6. Select Link not clicked to view contacts who did not click the link.

7. Use the results to plan follow-up campaigns or automations.

Tips

• Use link-click data to identify high-intent contacts.

• Follow up differently with contacts who clicked versus those who did not.

• Compare link performance across campaigns to improve message copy and call-to-action placement.

Troubleshooting

• If link-click data is missing, confirm link tracking was enabled before sending.

• If clicks are low, review link placement, relevance, and call-to-action wording.

• If contacts are missing from reports, confirm the campaign has completed and refresh analytics.