What are custom domains in Whippy?

Last updated: November 5, 2026

Custom domains let you use your own branded domain for Whippy email sending and branded links instead of the default Whippy domain.

Before you start

  • Decide whether you need the domain for emails, branded links, or both.

  • Decide whether you want Whippy to manage a new domain or connect one you already own.

  • Use a subdomain when you want to protect your main domain reputation.

What custom domains are used for

  • Email: Send email from a branded sender address, such as sales@yourcompany.com.

  • Branded links: Use your domain for campaign and text message links.

  • Replies: Receive email replies in Whippy when the domain and channel are configured correctly.

Setup options

  • Buy a domain in Whippy: Fastest setup, no manual DNS configuration, and Whippy handles domain management.

  • Add your own domain: Best when you already own the domain or need more control, but it requires DNS setup.

Tips

  • Use a dedicated domain or subdomain for email sending.

  • Keep the sender address and sending domain aligned.

  • Use branded domains in campaigns and text messages to improve trust.

  • Expect third-party domain verification to take longer than Whippy-managed domains.

Troubleshooting

  • If a domain is active but not usable, check individual email and link setup statuses.

  • If a domain does not verify, recheck DNS records at your provider.

  • If emails show “via whippymail.com,” align the sender address with the configured domain.

  • If replies are not received in Whippy, review email routing, channel sender, and domain setup.